The digital area is continuing developing. Many software developers are aware that the possibilities of software don’t have reached their limit yet.

Many users of software are not aware of al these options available regarding software. They bought in recent years a software package, mastered it and keep on using this software. The simply stick to that package they know and are not aware of all these options available.

A good example is the introduction of Adobe InDesign. At the period this package was introduced the DTP workflows where completely dominated by Quark Xpress and many graphical designers where very sceptic towards the new Adobe software. For them Adobe was Photoshop and Illustrator and that was it.

But the reality became different. When Adobe introduced InDesign version 2 containing major improvements Quark Xpress was smashed out of the market within one year. A complete domination of Adobe on the DTP work floors was the result.

On the internet there are many website owners who are have become aware of the possibilities of the internet. One of this are of course the webshops which where even able to kill major shop formula’s such as Neckermann who didn’t step into this market soon enough.

Many people think that the digital area means the end of many physical products but the contrary is true. Some markets can profit from the developments in the digital area. One of them is the poly mailer bag market. Due to the rise of these webshops this market expanded very quickly the recent years because all these products ordered at the web shops also have to be shipped. Those poly bags are so common now that for many flexible printers this market is even their main one.