Printing is magic for many people. Nowadays’s while many people use their home desktop printer it became a little bit more understandable. But in the past many simply didn’t understand how it worked.

The most simple printing process to understand is book printing. Just take some wooden pieces, scarf the wood so the letter is higher as the basement. Roll a roller with ink over the letter, press the letter on paper and you’re done. Just the same way as a stamp.

Then a new technique came, offset printing. For most people it was magic. Ink doesn’t like water. So, they used stones in the past, etched an image on the stone which was ink suitable. Make the stone a little wet and the water only remains on the non printing parts of the stone. Roll the inkroller again over the stone and the ink will only be there where the image is etched. Later they replaced the stone for aluminum plates which are very thin.

But offset printing has a disadvantage. You can actually only print paper and prepared plastic materials such as PP and PS with offset. If you print on unprepared PP and PS you can print on it but the ink will not get dry and is very easy to remove. Preparing plastic material such as PP and PS is expensive. So therefore the flexible printing industry is using two printing techniques.

One is similar to stamp printing. But here the stamp is not wood or foam like the stamps used to mark letter. The stamp are made of rubber and are very flexible. The printing machine has a cylinder able to have the rubber stamp glued on. The printing process itself is more and less the same as offset printing. We call this printing technique Flexoprint”
The second technique is rotogravure printing. Flexoprint has the disadvantage the rubber stamp has a limited lifetime. Mostly these stamps last no longer as 50.000 to 100.000 prints. It means when the production has an amount more as 50.000, which is many times the case in bulky food packaging, you need an extra stamp. This can cause difference in color and the costs are also raising.
For higher amounts the flexible printing industry uses the same technique also used for magazines in large amounts, rotogravure.
In this technique the image is sunken in a thick metal cylinder. The ink is added by a roll and the rest of the image which must be unprinted will be removed by a wiper. These cylinder have a large lifetime. Hundreds of thousand of copies are possible in this technique and the speed of the machines can be very high.

A big disadvantage of flexible printing is the environment. However the development is very rapidly these day’s the inks used for flexible packaging is not very well to get in your lungs. Therefore operators should be aware of these facts and use masks to protect themselves.

Everybody knows China is a leading country in producing electronic consumer articles. Mobile phones, TV’s, PC’s and any other kind of electronic device can be produced in China.

One of the most important reasons China became so big was the fact they were very cheap in recent decennia’s. Therefore many western brands started to outsource their production to Chinese companies to reduce the costprice and to open new markets. This because reducing the costprice also has the effect you can explore different group of consumers from high to low level.

But these day’s are gone. China is not that cheap anymore and therefore prices and prodcution issue become more and more an issue. This because in the past buyers from the west could handle in the past due to the low costprices losses. When something was wrong in the production and something had to be done again the costprice gave enough space to solve these problems.

Nowaday’s however these matters become more and more effective. Costprices are not that low anymore, the Chinese companies also try to reduce their costs not to price them out of the market and materials also have become more expensive.

One way to handle these problems is to use a foreign professional to guide your products on location. Rod Thomas is such a professional. Working already for several years in China as a printed circuit board expert makes him te perfect choice to guide the production of your pcb’s.

Regarding the positions in the search engines there are a lot of mistakes people make. One of these mistakes is website owners are desperate to be number one in the search engine results. Not an suprising wish. The number one gets most of the clicks so of course you want te be number one. But sometimes its better to target on a lower number.

Lets take for example a Porsche dealer. He deals with second hand Porsche cars and wants to promote his website in the search engines. He finds out every month there are about 30.000 hits on Porsche and decides to give his webdeveloper the task to put him on number one.
But this website owner makes a mistake. He must consider what the websurfers are looking for when they search for Porsche. Are all these visitors searching for a second hand Porsche or are they just interested in the car brand? Which cars does he want to sell which are available.

In that case its better to specify your target. Suppuse he has a Porsche 911 build in 1978. He must consider its very well possible some potantial customers are specifically looking for a 1978 model. This can be for many reasons. for example, I know one guy he wanted to buy a Porsche build in the year he was married and wanted to give this car as a present to his wife.

In this case its not needed to be number one in the results. You can specify your target on the keywords “Porsche 911 1978” and make your title and description as clear as possible so this will be visible in the searh results.
When a potential customer is surfing the internet for this model your link will pay attention to this potential buyer. No matter if you’re on number one or on number 5 position.

In this case no need to target for the number one position.

Another example is a website owner dealing in LED lights. A quick overview tells there are thousands of searches every month for these lights. To get the number one position will be very hard and will surely cost a lot also. However, a more specific search gives better possibilies to get on number one. For example for the keyword “LED lights China”. Now, this owner has to consider his strategy also. Suppose the keyword “LED light China” gives 500 hits every month and “LED lights” gives 30.000 hits every month.

A simple calculation tells the number 1 position gives 35% of the hits of those 500. Thats 175. The 30.000 hits for LED light gives a lower percentage when your position is number 5. This percentage is average 5%. Over 30.000 hits 5% is 1.500 hits for this website. So in this case you get more hits on the number 5 position as on the number one position.

Its not a straight law but its very wise to consider these facts before you make as a website owner the decision to optimize your site and spend a lot of costs.

Martin Web Design Shenzhen